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Purina selected five pet care startups from across the U.S. as the 2021 winners of the fifth annual Pet Care Innovation Prize. 

The 2021 Pet Care Innovation Prize winners are ClueJay, Kitty Sift, A Pup Above, Mella Pet Care and VetGuardian. These startups were among more than 100 companies from 43 cities globally that applied for the 2021 Pet Care Innovation Prize. 

As winners, each of the five startups will receive $10,000, mentorship from the Pet Care Innovation team and, this week, will participate in a virtual accelerator boot camp featuring pet experts from across Purina and the industry that is tailored to meet their business needs.

During a culminating (virtual) pitch competition in March, the five winners will get the chance to present their businesses to an audience of industry influencers and investors, and a grand prize winner will be chosen to receive an additional $10,000 in cash and an opportunity to partner with Purina on a project. 

"Purina is committed to supporting early stage pet care startups," said Blair Morgan, co-lead of Purina's 9 Square Ventures group, and vice president, strategy and innovation for Purina. "Our culture thrives on collaboration and mentorship, and by extending that outside of our walls to startups who share our passion for enriching the lives of pets, we are able to both help and be inspired by a new generation of entrepreneurs."

Learn more about the 2021 winners on Pet Care Innovation's website.