Purina Pro Plan LiveClear Lineup

Purina's Pro Plan LiveClear was voted Product of the Year for 2021, receiving top honors in the cat care category. 

Product of the Year is the largest consumer-voted award for product innovation, chosen by 40,000 American shoppers in a national survey conducted by Kantar, a global leader in consumer research. Pro Plan LiveClear has a formula for cats that reduces the major allergen in cat hair and dander. 

Pro Plan LiveClear is currently available nationwide at pet specialty stores and online retailers in three formulas: Adult Chicken & Rice, Adult Salmon & Rice formula and Adult Sensitive Skin & Stomach Turkey & Oat Meal formula. 

Starting March 2021, three new Pro Plan LiveClear formulas will be available, including Adult Weight Management, Adult Indoor and Adult 7+ Prime Plus.