Scruffs expanded its digital growth with several international partners.

With the increase in online traffic due to COVID-19 pandemic, Scruffs has been turning to social media influencers and online advertising in several markets to boost brand awareness and traffic.

The brand has been working alongside its partners in the U.S., Australia and South Africa to drive retailer growth and brand awareness in overseas markets. Scruffs is also working alongside key retailers in the UK to drive domestic growth.

In the UK, the concept has been well received and Scruffs has reported up to a 47 percent increase of sales across retailers and its own e-commerce site.

“We’re thrilled to report that our social media marketing efforts are translating into additional sales and brand awareness with key retailers,” said a spokesperson for Scruffs. “We are looking to continue this growth with other partners as we enter the busy trading period and in the run-up to Christmas.”