Subaru of America Underdogs

With the support of more than 500 Subaru retailers and more than 500 partner shelters nationwide, the Subaru Loves Pets month and second annual National #MakeADogsDay celebration helped over 20,000 shelter pets find loving homes — including thousands of very deserving Underdogs with special needs.

Subaru of America, Inc. today revealed its Subaru Loves Pets initiative achieved adoptions for 22,961 animals, with 16 percent of reported adoptions classified as dogs with special needs. 

In October 2020, Subaru launched a nationwide campaign for its Subaru Loves Pets initiative to champion dogs everywhere, particularly those in shelters, culminating in the second annual National Make a Dog’s Day on Oct. 22. To support the mission, nearly 519 participating Subaru retailers held or sponsored pet adoption events throughout the month, supporting more than 500 local shelters across the country.  

As part of the 2020 Subaru Loves Pets campaign, the automaker championed the hard-to-adopt shelter dogs – including dogs with special needs, specifically senior dogs, amputees, visually and hearing-impaired dogs, and dogs with congenital disabilities and physical challenges.  

“Helping to unite pets with loving homes is one of the most rewarding aspects of our Subaru Loves Pets initiative, and we are thrilled to see more than 20,000 animals adopted,” said Thomas J. Doll, president and CEO of Subaru of America, Inc.