Topspin Consumer Partners has made an investment in SportPet, a manufacturer and marketer of branded and private label pet products. Founded in 2004 and based in Waukesha, WI, the company first disrupted cat and dog containment solutions through unique kennels and crates under its flagship brand, SportPet. Since then, the company has expanded its product offering into pet furniture, toys, bedding and feeding accessories while also launching two new brands, Kitty City and Chew King.
Topspin has partnered with the existing owner-operator and founder of the company, Adam Kellogg, who will maintain a significant stake in the business and continue to lead the organization. Mr. Kellogg has extensive experience in both product development and manufacturing and has built a robust team of experienced professionals across the Company's sales & marketing, product development and supply chain departments.
"We are thrilled to partner with Adam and his exceptional management team at SportPet. We have been proactively seeking an investment in the pet industry and believe that SportPet is an ideal growth platform with its innovative designs and product engineering," said Ojas Vahia, partner of Topspin. "The pet industry has seen tremendous growth over the last decade and we look forward to continue capturing that growth with the SportPet team in the years to come."