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Tucker’s Raw Frozen welcomed Zoe Kharasch as its director of marketing, where she will lead the brand in graphic design, website development, content strategy and social media efforts.

Kharasch joins the brand with pet, retail and pet food industry experience. Prior to joining Tucker’s, Kharasch led digital content development and social media strategy at Stella & Chewy’s. She brings a strong knowledge of pet nutrition and care with her B.S. in animal science from the University of Illinois at Urbana-Champaign.

Tucker’s aims to grow its presence on social media with this new position and elevate its brand across digital channels.

“We hope to use social media as a tool to educate about the raw category and assist brick-and-mortar independent retail,” said Jeff Kalish, founder of Tucker’s Raw Frozen.