The receiving organizations used the donations to transform shelter dogs and share photos in the Dirty Dogs Before & After Gallery, including the Top 10 Shelter Dog Makeovers of 2020. Ten of the most dramatic transformations from the gallery have been selected to participate in the contest.
Public votes will determine the top three winners. The shelters and rescue groups affiliated with these transformations will receive monetary grants to further support their efforts. First place takes home $5,000, second place receives $2,000 and third place earns $1,000. The Dirty Dogs Contest will run until Nov. 3.
To help bring more awareness to the Dirty Dogs contest this year, Wahl turned to Lee Asher, who has spent the last four years traveling the country hosting adoption events and educating people on the rewards of dog rescue.
"I'm happy to lend my voice, and help shed some light on the importance of grooming when it comes to adoption," said Asher. "The dog's appearance can completely transform, but more importantly, the dog feels healthier and happier, and their true personality can finally shine through..."
Since 2012, Wahl's donation of pet grooming supplies has helped rescues and shelters nationwide transform more than 130,000 dogs and get them ready for adoption. Hundreds of these makeovers have been captured through the Dirty Dogs Before & After Photo Gallery, which showcases what each dog looked like when they arrived at the shelter or rescue and how they transformed once they were groomed. The site also allows visitors to search for adoptable dogs in their area, learn more about the dogs' backgrounds and stories and share their favorites on social media.