Worldwise, Inc. hired John Stephens as vice president e-commerce and digital marketing.
As Worldwise expands its e-commerce and digital strategy to meet global demand, Stephens will be responsible for managing the company’s omnichannel digital sales and marketing strategy. As a leader in the dog, cat and pet travel categories, Worldwise is positioned to benefit from the accelerated growth of digital, and the company is focused on maximizing its direct-to-consumer business by directly engaging with and optimizing value from its base of loyal customers around the globe.
Stephens brings 20 years of digital marketing, e-commerce and leadership experience, with a diverse background from the brand and agency side. Most recently, he led marketing, digital and e-commerce for MacPherson’s, a leading retail and e-commerce distributor for creativity products and art supplies.
Prior to his time at MacPherson’s, he led global digital marketing and e-commerce strategy for Dolby Laboratories, Inc., and Dell, Inc. He kicked off his career in the advertising agency business, leading account management, integrated marketing and digital experience strategy for clients such as Dell, Franklin Templeton Investments, Levi’s and UC Berkeley. He earned a B.A. in history from the University of Southern California.