West Paw bison treats are made with one ingredient: 100 percent natural air-dried proteins. 

The company's ostrich meat and bones are sourced from farmers that allow their birds to roam freely and consume an all-natural diet.

The pandemic forced everyone to alter their lifestyles, and now retailers need to think about the lasting effects it’ll have on pet owners’ lives moving forward. 

With a solid understanding of their customer demographics, retailers can make better decisions about everything from merchandising to community engagement.

No two neighborhoods are the same, so retailers must tailor their selections to match the wants and needs of pet owners in their area.

To be successful with today’s pet parents, manufacturers and retailers need to keep up with consumers’ changing perceptions of what natural pet foods can do.