The pandemic has made birding an increasingly popular hobby. Retailers can leverage the growing wild bird category with a strong assortment and educational resources.  

The basic building blocks of avian nutrition include pellets and seeds for birds, and a healthy portion of education for their owners. 

There are a number of considerations that retailers must keep in mind when building and promoting their selection of bird toys and playgrounds.

Thanks to a pandemic-related sales boost, backyard poultry products continue to rise in popularity. 

Pet stores have a great opportunity to capitalize on the growing number of backyard bird watchers who are seeking out high-quality products to attract feathered friends.