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Stemming from pop culture, entertainment and fashion, licensed products can draw in new customers and spark bigger sales.

Siamese adult cat eating fish shaped cat food from human hand, on white background, isolated

Ukraine. Khmelnytsky region. May 2018. Man holds a gray lizard on his hand and shows it to children

As activists continue to fight for the rights of animals, they're inadvertently hurting ethical pet store owners.

In addition to maximizing space and comfort for their pets, small animal owners are looking for aesthetically pleasing and easy-to-clean habitat options.